Super
2026
Local
Talk Beyond Walls: the rebirth of the exhibition environment
The lecture offers a journey through the evolution of exhibition language, from the first museums and cabinets of curiosities to contemporary experiences.
From this historical context and from its own practice, Gracias Grecia shows how exhibition environments have today become a relevant communication tool for institutions and brands alike, presenting themselves as spaces able to articulate complex ideas, build narratives, generate conversation and connect with audiences in an emotional, intellectual and participatory way. The lecture is built around ten ideas that invite you to approach exhibition practice from a many-sided perspective, integrating narrative, curating, space, design and technology.
Pedro Lipovetzky
Designer and researcher specialized in narrative experiences. His practice combines design, critical thinking and cultural mediation to explore how exhibition environments can become meaningful communication tools.
Pedro is a co-founder of Gracias Grecia, working there on projects that span strategy, creative direction, curating, design and production. Previously he worked at Domestic Data Streamers as Head of Visuals, developing projects that combine data, narrative and interaction. Over the years he has collaborated with clients such as TED, the United Nations, CaixaForum and MANIFESTA, among others.
Alongside his professional practice, he keeps up a constant presence in education, co-directing the master’s in Design for Exhibition Environments at Elisava and teaching on other undergraduate and postgraduate programs, as well as workshops and lectures in the public and private spheres. He holds a degree in Graphic Design (FADU-UBA) and a master’s in Art Direction and Communication Strategies from Elisava.