Super
2026
Local
Talk: The value of personal projects as a creative laboratory
How giving up the chase for perfection and playing again let me find a more authentic creative voice. The evolution of a visual style does not come from finding a perfect technique, but from daring to take in what makes us unique: our interests, our memories, the strange, what we hide for not being “good enough”, the processes and the experimentation.
For years I focused on perfecting my work as a 3D artist. But without realizing it, along the way I was leaving aside something fundamental: the enjoyment of creating and the value of the “not perfect”.
In this talk I will share how personal projects became the space where I could experiment again, mix disciplines, bring in memories from my childhood, explore nineties nostalgia and build a more honest visual language. A talk about creativity, identity and the importance of playing again in order to find a voice of your own.
Mora Vieytes
Mora Vieytes is a 3D artist, illustrator and art director, specialized in creating visual universes where illustration, design and typography meet. From Buenos Aires, she works with clients all over the world on projects that combine lettering, characters, fantastical elements and animation.
With more than 10 years of experience in the creative industry, she has worked with international brands and publications such as The Washington Post, Nickelodeon, American Greetings and Microsoft, among others. Her work spans advertising campaigns, editorial illustration and branding, character design, motion graphics, packaging, social media content and digital experiences.
Her style is marked by a colorful aesthetic, tactile and friendly 3D, where joy and play take center stage. By combining 2D and 3D illustration with lettering, she makes images full of personality that seek to connect with people in a warm, surprising and joyful way. She currently shares her creative process with an international community of more than 80k followers, exploring new tools, techniques and ways of telling stories.