Super
2026
Local
Talk: The human and the machine
What does it really mean to be creative in the age of AI?
The human and the machine explores how generative artificial intelligence is transforming the creative process, not replacing human creativity but expanding what we are able to do as creatives. The talk looks at the relationship between human judgment, taste and craft, and the ever more powerful tools available for bringing ideas into reality.
Through practical examples and real creative workflows, we will explore why the fundamentals still matter, how to navigate a constantly growing ecosystem of AI tools, and where human creativity remains essential in a world driven by artificial intelligence.
Julia Calabrese
Julia is a Creative AI Enablement Specialist at Superside and a Partner at Flora AI, working at the intersection of generative artificial intelligence, design and creative workflows. Trained in graphic design and art direction, she combines a solid visual sensibility with hands-on experimentation in emerging AI tools. She is especially passionate about turning exploration and experimentation into repeatable creative systems that teams can use and scale effectively.
Ariel Alejandro Ibañez
Ariel is a Design Director at Superside with more than 12 years of experience in branding, editorial design and product design. His work sits at the crossing of creative direction, design strategy and leadership, helping teams translate ideas and business challenges into distinctive visual experiences. He now brings that design experience to an increasingly AI-driven creative landscape, exploring how new technologies can strengthen — and not replace — creative thinking and the craft of design.